Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals. Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business. In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas – such as launching Virgin Fuels – into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success. Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages.
Przedstawiona książka napisana jest z perspektywy założyciela dużego biznesu, który wyzwolił się od biznesowego szablonu, a całą wiedzę jaką ma o skutecznym prowadzeniu przedsiębiorstwa czerpie z własnego, czterdziestoletniego doświadczenia. Książka Richarda Bransona to zebrane w całość najlepsze biznesowe wskazówki autora, które pierwotnie pojawiły się w „New York Times”, a następnie były cytowane na całym świecie od Indii aż po Australię i Wyspy Bahama. Branson porusza w swojej książce zarówno kwestię światowego kryzysu finansowego, jak również zdradza pięć sekretnych przepisów, jak osiągnąć sukces w biznesie. Praktyczna wiedza, jaką Branson dzieli się z Czytelnikami, jest nie do zdobycia w żadnej szkole. Like a Virgin to rady praktyka, który osiągnął sukces i który wie, jak sprawnie i skutecznie poruszać się w biznesie.
50 years ago, Sir Richard Branson started his first business. In his new autobiography, Finding My Virginity, the Virgin Founder shares his personal, intimate thoughts on five decades as the world's ultimate entrepreneur. In Finding My Virginity, Sir Richard Branson shares the secrets that have seen his family business grow from a student magazine into a global brand, his dreams of private citizens flying to space develop from a childhood fantasy to the brink of reality, and his focus shift from battling bigger rivals to changing business for good. Following on from where bestselling Losing My Virginity left off at the dawn of the new millennium, Finding My Virginity takes the reader on a rollercoaster ride with the enigmatic entrepreneur. Learn how Branson created 12 different billion dollar businesses and hundreds more companies across dozens of sectors, going from a houseboat to his own private island. But this book goes far beyond the numbers - it is a journey into the heart and mind of Britain's best-loved businessman. Join Sir Richard as he juggles working life with raising his children Holly and Sam, building a marriage with his wife Joan and creating a unique company culture. Discover how he created a new life on Necker Island, while continuing to grow the Virgin brand into all corners of the world. Get the real story behind adventures and run-ins with everyone from Bill Gates and Kate Moss to Nelson Mandela and Barack Obama. Go behind the scenes as Sir Richard Branson creates the world's first commercial spaceline, Virgin Galactic, and handles the biggest crisis he has ever faced. Get under the skin of world record attempts on land, sea and air, and see how the original business hippy adapted to becoming a doting `grand-dude' to his four grandchildren, Eva-Deia, Etta, Artie and Bluey. This is the true account of how the Virgin Founder reinvented himself and his brand for the 21st Century, while continuing to push boundaries, break rules and reach for the stars in more ways than one. This is the story of the man behind the beard, the business, the bravado and the brand. Find out how the ultimate entrepreneur did it for the first time - all over again.
An exhilarating and highly personal story of flight by the world-famous adventurer and businessman.As far back as stories go, pioneers have reached for the skies. In the last two hundred years, they have mastered the air and made the modern world possible. Today they are bringing outer space within our reach. They're inventors and toymakers, amateurs and adventurers, visionaries, dreamers and, yes, crackpots. Some have called them irresponsible, even dangerous. But I have met many of them. I have worked with them, and funded them, and flown with them. I admire them, and trust them, and I think they and their kind are our future.In this book I look at the history of flight through the stories and people who have inspired me. These are tales of miraculous rescues; of records made and broken; of surprising feats of endurance and survival, including some of my own adventures, as well as developments in the future of air (and space) travel.
After creating more than a dozen billion-dollar businesses from scratch and breaking scores of world records, wouldn't you think you'd done it all? Not Sir Richard Branson. Having brought the Virgin brand to all corners of the globe, he's now reached out to the stars by flying to space with Virgin Galactic. In this non-stop memoir, Richard takes you inside his whirlwind life: from reinventing his companies in the midst of financial crises and devastating personal losses, to tackling the planet's biggest challenges, to the joys of becoming a 'grand-dude' at 64, to leading his companies through the Covid-19 pandemic and achieving the impossible with Virgin Galactic. Discover the irrepressible spirit, ingenious vision and relentless drive that has made Richard the ultimate entrepreneur. The iconoclastic Virgin founder is still changing the world - and beyond.
To nie jest, tak po prostu, kolejna książka o biznesie. To rzecz o tym, jak na lepsze zmieniać świat W tym swoistym manifeście naszych czasów Branson stawia generalną tezę, że na naszych oczach dobiega końca era industrialna a zaczyna era ludzi. Przywołuje historie przedsiębiorców, którzy wytyczają nowe szlaki przekształcając swoje firmy tak, by stanowiły siłę, czyniącą dobro i społeczny pożytek z korzyścią dla nas wszystkich, całego globu – „Ziemi, planety ludzi”. „Pora postawić kapitalizm na głowie. Czas wywrócić biznes do góry nogami” – nawołuje Branson.
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